The Secret to Successfully Pitching an Idea | The Way We Work, a TED series

Pitching success hinges on understanding audience motivations.

Tailor your pitch to address what matters most to your audience, whether it's financial returns, social impact, or personal goals.

Craft your pitch as a hero's journey to engage and persuade.

Structure your pitch like a story with a hero facing challenges, swooping in to save the day, and bringing about positive change.

Address weaknesses transparently to build trust and confidence.

Acknowledge and tackle your pitch's weaknesses head-on to demonstrate honesty and inspire confidence in your ability to overcome challenges.